I Want to Sell My Work But Don’t Make Me Talk Price
February is Take Yourself Seriously Month
Last week, I talked about how to understand and articulate what you actually sell.
Getting clear about this, and why it matters to your people, is the preliminary step to figuring out your prices. But there are some other important parts to pricing artwork correctly.
On my YouTube channel I have been talking about pricing a lot with the creatives I've interviewed. Have you watched my videos yet? I’m brainstorming marketing problems/issues in real time; watch at Artists Talking Money. If you want to brainstorm something with me on my show, send me an email.
Did I mention we’ve talked about pricing a lot?
Briana Beveridge and I brainstormed about how to price her meditation workshops based both on the hours she spends preparing and presenting them, AND the results people receive when they take her workshops.
In both cases (and when you're pricing artwork, too), it’s important to know how many hours you spend producing the work for your people. That’s a fundamental number.
But to arrive at a price that makes sense, you also have to understand what your people get when they work with you. You don’t just bring your time to your clients. You bring your expertise, training and experience; your design eye, your mistakes (and how you fixed them), your purpose and your passion.
What do your people get from working with you, and how do you price artwork accordingly?
Try getting out a notebook and a pen, and jotting down all the ideas that you come up with.
And, if you could use help answering that question, book a 15 minute chat with me and we’ll brainstorm it.
Your work matters. Do you understand why and how much it matters?