How to Put Your Purpose of Making Art into Your Marketing
Figuring out your creative purpose, the reason you make things, and what you want your work to do in the world helps you connect with the people who want to buy it. Being clear about your creative purpose helps potential clients relate to you and understand your work.
Your inner Mentor can help you get clear on your creative purpose.
Last week I suggested some questions you could ask your inner Mentor
Here they are:
- What is the creative purpose of my art/work? (I know--this is a bit like the joke essay question from a mythical SAT test: Define the Universe. Give three examples. But try it anyway and see what answers come.)
- How can I best express this creative purpose?
- Who do you want me to impact?
- Anything else you want me to know?
I suggested doing this because the purpose of your work, ie, what you want it to do in the world, who you want it to impact, and how you want your work to change people, is how your clients can know you are the person they’ve been looking for.
Here are some real-life examples of people speaking to their creative purpose in their marketing.
Tracey Stephens- a kitchen and bath designer who says this: “We specialize in highly customized spaces that are comfortable, functional, timeless, and respect both your budget and the planet. Through sustainable materials and practices, we design interiors that are as healthy for the environment as they are for the people who live in them.”
Therosia-a poet, singer and fine artist who “Speaks Love and Life through singing, poetry and art.”
Autumn Tompkins-a copy editor who “Breaks archaic grammar rules. Creates clear, compelling and concise copywriting to entice your readers to devour your copy.”
You can get to the heart of your own creative purpose by asking your Mentor the questions I suggested.
Get personalized help in knowing your creative purpose, and bringing it into your marketing
If you look around you and see wild, creative possibility, I can help you make that into inspired, profitable reality. In fact, Where wild creative possibility becomes inspired, profitable reality is my new tag line. If this is something you have been yearning for, but didn't know where to start, book a 15 minute chat with me and we’ll figure out what’s next.