Marketing; What If You Just Consider It Talking With Friends?
Artists and creatives often feel resistant to marketing. But routine marketing is necessary, if you want to get the word out about your creative products. So, today’s topic is how to make a marketing routine for yourself that you don't resent. It starts with looking at what you’re doing to find your people, making relationships with them, and helping them buy. The people who want and need your creative work. And next, will talk about how to keep the conversation going with them.
How do you figure out what type of marketing you should be focusing on?
Let’s start with the ‘Finding Your People’ part first... I connect with my people by doing three things: sending out a newsletter every week, sharing a similar version of that message to this blog, posting helpful stuff (from the newsletter) on Instagram and Facebook, and interacting with people who comment on all my posts. I also brainstorm a marketing problem in real time with a creative person most weeks. The interviews are posted on my YouTube channel.
Everything that gets posted originates with what I write in the newsletter. I picked writing a newsletter because I like to write. That’s the ONLY reason it actually gets done. Well, that, plus being accountable to content creator Willow who takes over after I do the writing.
So the first important question to ask yourself is--what do you enjoy doing?
Do you like interacting with people on Instagram or Houzz or Pinterest or Facebook or some other social media? Do you like making videos, interviewing people (As I mentioned above, I’m doing that too. It’s a blast and if you want to be interviewed, email me), Do you like to write? Speak? Or do you like interacting with just a few referral partners who send you business?
Now, how do you create a marketing routine?
Once you know what you enjoy doing, or do well, schedule 15 minutes each day that you'll do it. And, to make it even more achievable, break it into specific tasks that you know you can get done in that short amount of time.
If you want help developing a marketing routine you can stick to, book a free 15 minute chat with me and we’ll brainstorm it.
How do you feel about marketing? Do you have ideas for things you could do in a 15 minute a day marketing routine? Let me know in the comments below.