ArtDialog: Is Evoking Emotion the Best Way to Sell Art?

ArtDialog
Written By Christy Strauch

Why do people buy art? One (but not the only) reason is emotion. Think about what’s hanging on your walls, decorating your shelves, even what you choose to wear.

It all evokes emotion.

In this video we talk about the emotional responses your work creates in other people, and how to talk about this elusive, but real effect, in your marketing

Featured
Your Art Is Not Lana Turner
Your Art Is Not Lana Turner

Does talking about the effect your art has in the world (i.e. marketing it) feel skeevy to you? Here’s how to change your mindset.

To Take Commissions or Not…That IsThe Question
ArtDialog: Is Evoking Emotion the Best Way to Sell Art?
ArtDialog: Is Evoking Emotion the Best Way to Sell Art?

What’s the best way to sell art? Is it to help people understand the emotions they’ll feel when they experience your work? If so, how do you talk about emotions in your marketing?

Image by Alex Alvarez on Unsplash

Christy Strauch
Previous

To Take Commissions or Not…That IsThe Question
Next

ArtDialog: Does Your Art Belong on a Coffee Mug?