Marketing Sure Is Easier Than It Was Eleven Years Ago
The revision of my business plan book, Passion, Plan, Profit, is out! That puts creating a successful business right at your fingertips.
You can check it out here.
I updated some of the examples, rewrote the entire marketing chapter, and I gathered a new list of resources. You can download them here.
Why Did I Revise an Eleven-Year Old Book?
My colleague and Instagram marketing ace, Willow Paule, asked me this very question. It’s a good one.
I revised it because I wanted to tell you all the things I learned. In a nutshell, they are:
- Marketing is a lot easier than it was eleven years ago, and I wanted creatives and people doing their right work (you!) to understand what’s changed and how to move forward with marketing so you can focus on creating a successful business.
- The primary barrier to creating a successful business is ourselves. I put together a new list of resources to help you find out what your blind spots are and how to work around them, here.
- If you think making a plan for your business requires that you predict the future with 100% (or at least 95%) accuracy, and if you can’t, you’ve failed, so you shouldn’t even try to plan...that’s not true. Almost everyone I’ve worked with over the past eleven years has said something like, “I can’t know what’s going to happen in the future, so why bother to guess?” As many famous planners have said, plans are useless; planning is invaluable.
Are You Ready to Plan?
If you are ready to start selling your art, download my cheatsheet: Keep Calm & Sell Something. Follow the directions in there, and tell someone else you’re doing it so you can be accountable to them. This is the first step toward creating a successful business.
If you want to make yourself a day job (which means starting a business), get Passion, Plan, Profit, and find someone, or better, three other someones, and go through the book together. The book tells you how to work in a group or in pairs, and you can download the worksheets from the book here.
If you want guidance, book a 15 minute chat with me here and I’ll get you pointed in the right direction.
Your work matters. Your art matters.